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5 Essential Elements Your Podcast Website Needs to Grow Your Audience

February 28, 2023

5 Essential Elements Your Podcast Website Needs to Grow Your Audience
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There are five key elements of every successful podcast website.


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There are five elements of every successful podcast website.
Podcast websites give podcasters much more control over their content, help monetize and so much more.
In this episode, you’ll learn:

  • How to attract new listeners through your podcast website.
  • How to convert people who land on your page into new listeners.
  • What steps you can take today to make sure your website is optimized.

Full transcript and show notes
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Podcast Academy Website

00:08 - Digital Podcaster Introduction
00:25 - Episode Introduction and Why You Need A Website
01:14 - Number One: A Big Headline
01:56 - Number Two: Clear Navigation
02:28 - Number Three: Make It Attractive
03:02 - Podcast Workshop
03:31 - Number Four: Give A CTA
04:15 - Number Five: Make It SEO Friendly
05:05 - Quick Recap and Next Steps

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If your website is old or doesn't look good, people might think that your podcast isn't very good and isn't worth their time. You don't want to lose out on listeners before they even hit play. This is the show for creative entrepreneurs who have a message to share and want to live a life of freedom. Learn how to grow your network and net worth. Hear from exciting guests and more. My name is Dylan Schmidt and welcome to Digital Podcaster. Welcome to this episode of Digital Podcaster, A website for your podcast is an important way to reach more people but what good is a website that doesn't work? We'll talk about 5 things that your podcast site needs today. If you don't already have a site for your show I recommend making one and let's talk about why. I don't recommend just using social media to get more people to listen to your podcast. A website gives you more control over your content, helps you build a stronger brand identity, acts as a hub for your show, it gives listeners a place to find show notes, It helps you make money and it improves your SEO, just to name a few benefits. So if you're serious about growing your podcast, it's an easy and necessary step to make a website. But not all websites are the same, so let's take a look at five things your podcast website needs. Number one, your podcast website needs a big headline that converts. One of the biggest challenges for podcasters is getting people to listen to their show. This is where the headline on your website comes in. Your headline is the first thing that people are going to see when they go on your website. If it doesn't catch their attention, they won't stick around to listen to your podcast. If your headline isn't good, you're losing out on potential listeners. Remember the three C's when writing your headline. Your headline should be clear, concise, and catchy. Use words that make people feel and want to know more, and be clear about what your podcast is providing them. A good example of a strong headline would be "Become a better podcaster in just 20 minutes a week. Number two, your podcast website needs to have clear navigation. Navigation is one of those things that's often overlooked, but it can make or break the user experience. If people can't find what they're looking for when they're on your site, they're going to get frustrated and leave. This means losing out on listeners and possible partnerships. Your site's navigation needs to be simple, intuitive, and easy to use. Use clear labels and group similar content together. it easy for your audience to find your podcast episodes, subscribe buttons, and any other resources that you're going to provide them. Number three, your podcast website needs visual appeal. A boring or unattractive website can make people not want to listen. If your website is old or doesn't look good, people might think that your podcast isn't very good and isn't worth their time. You don't want to lose out on listeners before they even hit play. Your website should look professional and nice to look at. Use high quality images, videos, and graphics to get your audience's attention. Think about using a simple color scheme and fonts that are easy to read. Also make sure your site is mobile friendly since most of us are browsing from our phones these days. It's 2023 and there are a million different podcast strategies you could be implementing. What if instead of trying everything you just focused on one thing? One thing that would really help you grow your audience and increase the revenue of your podcast. I'm excited to share a series of free, limited time virtual workshops for you which you can sign up for right now at These workshops will give you the tools and strategies you need to really take your podcast to the next level, no matter what stage you're in. Whether you're just starting out or looking for ways to increase your revenue, has something for every podcaster. Sign up for free today by visiting Number four, your podcast website needs a call to action. Many podcasters' websites that I come across don't have a clear call to action. If you don't tell your audience what you want them to do, assume that they're not going to know. This means you'll miss out on chances to gain more listeners or interact with your audience. Your website should tell people what to do. This could be as simple as a subscribe button, a download link, or an invitation to leave a review. Whatever it is, make sure that it's clear and easy to find. You could also use pop-ups and lead magnets to get your audience to take action. And number five, your website needs to be SEO friendly. Even if you have a great sounding podcast and a website that looks awesome, it won't do you any good if people can't find it. If your website doesn't show up in search engines, you're missing out on potential listeners and traffic. To make your website more visible, you need to optimize it for search engines. This includes using relevant keywords, meta descriptions, and titles. Also it needs to work well on mobile devices and that it loads quick. You can also use guest posting, social media, and other marketing techniques to bring people to your website. Now that you know the 5 things your podcast website needs to be successful, if you focus on these key elements you could build a website that attracts and keeps listeners, grows your audience and helps you reach your podcasting goals faster. To do a quick recap and sum it all up, your website needs a strong headline, clear navigation, good visuals, a call to action, and search engine optimization. By putting these at the top of your to-do list, you'll be well on your way to making a website that represents your podcast well and helps you be successful. Thank you for listening to Digital Podcaster. My name is Dylan Schmitt. I hope this episode has been interesting and informative and helpful for you. I'll talk to you in the next episode.